It explores how strong partnerships between distillers and suppliers can help create packaging that not only meets sustainability goals but also aligns with a brand’s core values and storytelling.
Additionally, the discussion highlights how innovation in materials and design can help distillers differentiate their brands in a crowded market, ensuring both sustainability and a compelling brand identity.

Wausau Coated Products, Inc., headquartered in Wausau, Wisconsin, is a leading manufacturer of pressure-sensitive products, label materials, and custom coating technologies serving a wide variety of markets. Founded in 1981, Wausau Coated has established itself as a flexible manufacturer that responds quickly to today’s rapidly changing demands. The company’s founding principle, “The difficult we do today, the impossible takes a day or two longer,” continues to be its core philosophy.

Wausau Coated excels in manufacturing high-quality roll and sheet label materials for a variety of end uses. The company’s sales and technical staff collaborate daily to understand customer pressure-sensitive needs and develop solutions that provide a competitive advantage for their products.